According to one study, 68% of employees experience delays while waiting for pertinent information from other team members, resulting in an average of 3.5 wasted hours per person each week. Cross-functional roles need clear, designated workflows that can be performed simultaneously while minimizing interference with each other’s productivity.
When you work in digital marketing, and paid ads in particular, losing that much time is unacceptable when you must launch and stay up to date with all your campaigns.
For agencies using Instapage, they often work out of the same account as clients, so there is an even bigger need for a workflow that enables streamlined collaboration for cross-functional roles. Setup and operational functions should never need to overlap designers’ workflows within the builder. They need parallel, streamlined work streams that also converge seamlessly to minimize unnecessary bottlenecks and deliver on tight project deadlines, which lead to higher customer satisfaction, client retention, and positive referrals.
You’ll get exactly that with the Instapage Experience Manager.
What is the new Instapage Experience Manager?
Instapage customers will recognize this workflow upon clicking a page in the dashboard that takes you to the builder. Inside the builder contained all the widgets in the top bar with a Settings dropdown and Publish in the top-right corner.
Before the new Experience Manager
Debuting in mid-February, the Experience Manager is a new workflow designed for large advertising agencies and marketing teams. It enables your conversion team to create unique, personalized post-click experiences more efficiently than ever before. With this launch, the page experience builder and editor are decoupled from personalization, page setup, and publishing — creating defined workspaces that do not overlap.
How the workflow will be different
The Instapage Experience Manager features a page experience preview, which allows clients and team members to review and provide feedback outside of the builder. Agencies and teams are now empowered to collaborate on multiple moving parts and deliver time-sensitive projects on tight deadlines.
When you click a page in the dashboard…
You see the preview of the layout, but most of the settings have been moved out of the builder to this stage, along with any variations. This is also where you publish pages (as opposed to the builder):
To make design changes…
To the page or its variations, click Edit Design and you will enter the builder to make the changes:
You’ll see that Publish is replaced with Save. Remember, with Experience Manager, publishing pages takes place outside the builder. To publish your changes, save your page and click the back arrow in the top-left to return to the previous step and push the changes live.
The ultimate benefits
Experience Manager allows different team members of the conversion team to perform their job functions simultaneously. Your designers can wireframe, copywriters add copy, the operations manager sets up integrations and tracking, the CRO manager creates personalized experiences and runs experiments, the SEO manager takes care of SEO settings and so on. This increases productivity and allows your team to launch post-click experiences at the speed of ads.
The Instapage Experience Manager is available to all Enterprise and self-serve plans. The Personalization Solution that offers the ability to create dynamic audience experiences is only available in the Enterprise plan.
(Note: All Experience Manager features except for Conversion Goals and Integrations migration will launch in February 2019. Migrating Conversion Goals and Integrations will follow in March 2019.)
Pain points and how Experience Manager solves them
Pain point #1
My team members have different roles in the conversion optimization process and need to perform their jobs efficiently without disrupting each other’s workflow.
Your conversion team can setup integrations, SEO settings, GDPR compliance requirements, insert custom code, design pages, create personalized experiences, and run experiments in parallel and in their own spaces. This creates a more efficient workflow and, therefore, faster turnaround time.
Pain point #2
To efficiently deliver client projects on-time, I need to have different team members perform page setup and design simultaneously, rather than having one person working on a single component at a time.
Experience Manager allows cross-functional team members to perform their job functions in parallel.
Pain point #3
All the navigation, features, and set up areas are all jumbled together into the builder. I need an intuitive team workflow with designated work streams for each job function.
Page Experience builder and editor are decoupled from page setup and publishing, creating defined workspaces that do not overlap.
Create more efficient post-click experiences with Instapage
2019 has been an exciting year for Instapage already with the Personalization Solution, and we are continuing the momentum with the Experience Manager. We are confident that digital advertising agencies and marketing teams will enjoy this new workflow and scale their post-click experiences just as quickly as they do ads.