Think about the best ad you’ve ever seen. What makes it stick in your mind? Did the ad convince you to become a loyal customer? Chances are, probably not.
I can picture the Allstate Mayhem commercials, with Dean Winters playing mayhem personified. And while the amusing and exaggerated scenarios depicted in the commercials are memorable, it personally hasn’t swayed me to buy Allstate insurance.
If done well, ads can pull at our heartstrings or make us laugh, making them memorable and great for brand awareness and sales, but there’s something far more powerful for creating brand loyalty and increasing customer engagement — event marketing.
When done right, event marketing can be one of your most impactful revenue channels. Unfortunately, an event can become unwieldy and cost-prohibitive for many companies. It takes strategic planning and execution to put on a successful event.
It can seem overwhelming if you’ve never planned or participated in a large-scale event, but our latest guide, What is Event Marketing? will, hopefully, make the process less daunting.
In this event marketing guide, you’ll learn:
How events can be used in your marketing strategy to build awareness and increase customer engagement.
The different types of events and the roles your company can have at events.
How to prepare for an event to ensure you maximize ROI.
The best strategies for following up with sales prospects after an event to maximize results.