To understand what marketers are challenged with when it comes to accomplishing their email marketing goals, Campaign Monitor surveyed hundreds of marketers, and the results may surprise you. From increasing customer engagement to email personalization and improving brand awareness, the survey revealed 7 big challenges they faced in reaching their targets.
Increasing customer engagement was the number one goal for 58% of the marketers surveyed. Understanding who your customers are, what they’re looking for, and then engaging them in a personal, relevant way is a crucial aspect of email marketing. One of the best and easiest ways to do this is by combining customer data and marketing automation to deliver email messages that are relevant and unique to each subscriber’s interests.