20 Email Landing Page Examples That Convince Users to Act

Last updated on by Ted Vrountas in Landing Page Examples

What if you had access to a marketing channel that generated $38 in ROI for every $1 spent?

Sounds too good to be true, right? Well it’s not, and you do.

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with post-click landing pages to deliver a one-two punch that gets prospects converting like no other medium.

What is an email post-click landing page?

An email post-click landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

Let’s take a look at how 20 pros create successful ones.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. LinkedIn

What they did well:

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2. List Building School

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3. HubSpot

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4. Mixpanel

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5. Kabbage

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6. Upwork

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7. Neil Patel

What he did well:

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8. Demand Gen Report

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9. Owners.com

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10. Content Marketing Institute

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11. eMarketer

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12. Simply Measured

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13. Gartner

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14. Bynder-Forrester

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15. Avast

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16. Massachusetts General Hospital

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17. Hinge Marketing

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18. Vertical Measures

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19. Moburst

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20. Bluehost

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How do you use email post-click landing pages?

Which offers do you promote with email post-click landing pages? Has your brand seen any success with email post-click landing pages? Let us know in the comments, then build a professional email post-click landing page with our designer-friendly software.

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