20 Email Landing Page Examples That Convince Users to Act

Last updated on by in Landing Page Examples



What if you had access to a marketing channel that generated $38 in ROI for every $1 spent?

Sounds too good to be true, right? Well it’s not, and you do.

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium.

What is an email landing page?

An email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

Let’s take a look at how 20 pros create successful ones.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. LinkedIn

What they did well:

What could be A/B tested:

2. List Building School

What they did well:

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3. HubSpot

What they did well:

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4. Mixpanel

What they did well:

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5. Kabbage

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6. Upwork

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7. Neil Patel

What he did well:

What he could A/B test:

8. Demand Gen Report

What they did well:

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9. Owners.com

What they did well:

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10. Content Marketing Institute

What they did well:

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11. eMarketer

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12. Simply Measured

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13. Gartner

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14. Bynder-Forrester

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15. Avast

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16. Massachusetts General Hospital

What they did well:

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17. Hinge Marketing

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18. Vertical Measures

What they did well:

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19. Moburst

What they did well:

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20. Bluehost

What they did well:

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How do you use email landing pages?

Which offers do you promote with email landing pages? Has your brand seen any success with email landing pages? Let us know in the comments, then build a professional email landing page with our designer-friendly software.

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