How Elizabeth Warren Uses Facebook Ads & Google Search Ads with Post-Click Experiences to Try & Win the 2020 Election (3 Examples)

Last updated on by Fahad Muhammad in Landing Page Examples, Marketing Personalization

The race for the White House is in full swing as candidates from both sides are doing their best to make great impressions with voters, gain trust, increase donations, and earn votes. For each candidate’s digital advertising teams, this means they are segmenting ads with dedicated post-click landing pages.

When the ad and post-click page tell the same narrative, candidates have a better chance of convincing prospects to convert on an offer.

We’ve examined how Michael Bloomberg and Pete Buttigieg segment their post-click landing pages, now let’s do the same with Elizabeth Warren.

Example 1: Facebook donation ad

To collect campaign donations, Elizabeth Warren uses the following Facebook ad:

The ad discloses that the campaign is getting closer to its $7 million fundraising goal and that the prospect could donate a minimal amount of $2 to get a thank you call from Elizabeth Warren.

Clicking through the ad brings the user to this post-click page:

Example 2: Facebook donation ad to “Chip in Now”

Another Facebook ad attempts to collect donations:

The ad’s messaging is clear, meant for audiences who are interested in donating to the candidate’s official 2020 campaign. They have the option to donate as little as $2.

The ad directs visitors to this post-click page:

The post-click page uses a different headline and green background in place of an image, but follows the same format as the donation page earlier. The branding of this post-click page matches the ad that preceded it.

Google search ad for “Elizabeth Warren”

A Google search for “Elizabeth Warren” shows this search ad:

The ad copy highlights Warren’s key messaging; she is “fighting to rebuild the middle class.” It also clarifies that clicking the ad will help the prospect join Warren’s campaign and learn more about why she’s running for President.

The paid ad takes prospects to three separate post-click pages:

Search ad headline

Clicking the search ad headline lands users on this splash page:

Clicking the “Donate” sitelink extension

The “donate” sitelink extension directs visitors to this post-click page:

Clicking the “Volunteer” sitelink extension

The “volunteer” extension sends the visitor this post-click page:

Create dedicated post-click landing pages to earn more conversions

There’s one main takeaway from Elizabeth Warren’s campaign pages — each ad and post-click landing page need to tell the same story. All of her campaign ads take visitors to unique post-click landing pages that persuade them to take action on the page.

Request an Instapage Enterprise Demo today to see how you can create dedicated post-click landing pages at scale for each of your segmented audiences.

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