How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content (Examples)

Last updated on by Etee Dubey in Ecommerce, Lead Generation

Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture their attention immediately while they scan their inbox. Personalized ecommerce recommendation quizzes may be the strategy you consider to do just that.

eConsultancy research shows that 44% of customers are likely to become repeat buyers after a personalized shopping experience. What’s more, is that 40% might give in to upselling due to personalization.

So, what’s better than shopping when you know exactly what to buy? Having a quiz select the most appropriate product for you.
What are ecommerce recommendation quizzes?

Ecommerce recommendation quizzes are interactive content used to suggest products that are best suited for your prospect/user. The quiz maps different questions to specific outcomes, which can recommend products directly from the business’ inventory or direct them towards the product purchase page.

Take a look at this quiz from Headphone Zone:

ecommerce lead gen recommendation quiz

This quiz asks respondents simple questions and recommends headphone products that fit their requirements. Easy, right?

Just because it’s easy, doesn’t mean it’s worth it, though. It’s worth it because interactive quizzes have a 2x higher conversion rate than passive content. Moreover, they are 40x more likely to be shared by users.

But why do interactive quizzes, product recommendation quizzes, in particular, result in such a sales boost?
Why product recommendation quizzes boost sales
1. Increased engagement

Consider the following statistics and you will understand why quizzes are intriguing for brands to boost their email engagement:

Approximately 269 billion emails are sent every day
Your target customer sees approximately 5,000 ads daily

So, how can your brand stand out in a busy inbox and engage your target audience?

With interactive content.

81% of marketers believe that interactive content grabs readers’ attention and engages the audience by providing real value. Quizzes obtain the product best suited for prospects without going through every product in the category, ultimately saving the person time and effort.

Let’s assume you are a prospect interested in buying a makeup set. You have a choice between searching through every product and finding the one that suits you. Or, you have a product recommendation quiz do the work for you. Which one would you prefer?

ecommerce lead gen recommendation quiz makeup

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