30 Ecommerce Landing Page Examples to Influence Your Next Page Design

Last updated on by Ted Vrountas in Landing Page Examples

Ecommerce landing pages aren’t getting the job done. Compared to other landing pages, they’re converting fewer visitors and generating less revenue.

Why?

One theory holds they don’t contain all the information buyers need to make a decision. In a blog post, Monetate writes that visitors “may not see the information that higher-level pages including homepages and product category pages provide about the brand, making it difficult for visitors to quickly ascertain if the brand is a good fit and worth further engaging with.”

But the truth is, successful landing pages don’t need the help of higher-level pages. What they need is information specific to the offer.

That means, if the copy on a product category page is central to the conversion decision-making process, the landing page design should include it. If testimonials on the homepage might add credibility to the offer, they should be included in the design too.

So, do today’s ecommerce landing pages include that information? Do they contain all the elements needed to convert a visitor? Today we find out…

What is an ecommerce landing page?

An ecommerce landing page is a web page designed strictly for the purpose of persuading visitors to act on an offer. Ecommerce landing pages primarily sell goods over services. They’re created by ecommerce businesses with the ultimate goal of selling a tangible, physical product.

Ecommerce landing pages use elements like social proof, trust indicators, an optimized conversion ratio, a magnetic headline, and others, to compel visitors to click a CTA button. They contain everything a visitor needs to know to decide on an offer: to download or not, to buy or not, etc.

30 Ecommerce landing page examples critiqued

If it wants to stack up to other successful landing pages, what should an ecommerce landing page include? What should it exclude? Learn how to build your ecommerce landing page with help from the following critiques.

(Note: We’ve only screencaptured above the fold. You may need to click through and scroll to see some of the points discussed in the following critiques.)

1. Home Chef

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

2. Blue Apron

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

3. Verizon

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

4. The Farmer’s Dog

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

5. Winc

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

6. GoPro

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

7. Fabfitfun

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

8. Quip

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

9. Axis

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

10. Danielle World

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

11. Casper

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

12. John Henric

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

13. Tabio USA

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

14. Flaviar

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

15. Hemel

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

16. Causebox

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

17. Robert Graham

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

18. Freshly

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

19. bistroMD

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

20. Beach Body

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

21. Fabletics

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

22. Ellie

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

23. Spark People

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

24. Cremo Company

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

25. Sunglass Warehouse

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

26. Crown Wellness

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

27. Gwynnie Bee

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

28. Watch Gang

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

29. Cellular Outfitter

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

30. Ipsy

What this ecommerce landing page does well:

What this ecommerce landing page could improve:

Start building your ecommerce landing page

To keep up with today’s distracted visitors, ecommerce landing pages need to evolve. They need to be built with elements of persuasiveness that compel conversion.

They should be thought of as a virtual elevator pitch, including all the information that other, higher-level pages, might add to their argument. Otherwise, marketers risk continuing to waste traffic and ad spend.

Start upgrading your ecommerce landing pages with the help of the preceding techniques and the most robust post-click optimization platform.