30 Ecommerce Landing Page Examples to Influence Your Next Page Design

Last updated on by Ted Vrountas in Landing Page Examples

Ecommerce post-click landing pages aren’t getting the job done. Compared to other post-click landing pages, they’re converting fewer visitors and generating less revenue.

Why?

One theory holds they don’t contain all the information buyers need to make a decision. In a blog post, Monetate writes that visitors “may not see the information that higher-level pages including homepages and product category pages provide about the brand, making it difficult for visitors to quickly ascertain if the brand is a good fit and worth further engaging with.”

But the truth is, successful post-click landing pages don’t need the help of higher-level pages. What they need is information specific to the offer.

That means, if the copy on a product category page is central to the conversion decision-making process, the post-click landing page design should include it. If testimonials on the homepage might add credibility to the offer, they should be included in the design too.

So, do today’s ecommerce post-click landing pages include that information? Do they contain all the elements needed to convert a visitor? Today we find out…

What is an ecommerce post-click landing page?

An ecommerce post-click landing page is a web page designed strictly for the purpose of persuading visitors to act on an offer. Ecommerce post-click landing pages primarily sell goods over services. They’re created by ecommerce businesses with the ultimate goal of selling a tangible, physical product.

Ecommerce post-click landing pages use elements like social proof, trust indicators, an optimized conversion ratio, a magnetic headline, and others, to compel visitors to click a CTA button. They contain everything a visitor needs to know to decide on an offer: to download or not, to buy or not, etc.

30 Ecommerce post-click landing page examples critiqued

If it wants to stack up to other successful post-click landing pages, what should an ecommerce post-click landing page include? What should it exclude? Learn how to build your ecommerce post-click landing page with help from the following critiques.

(Note: We’ve only screencaptured above the fold. You may need to click through and scroll to see some of the points discussed in the following critiques.)

1. Home Chef

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2. Blue Apron

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3. Verizon

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4. The Farmer’s Dog

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5. Winc

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6. GoPro

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7. Fabfitfun

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8. Quip

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9. Axis

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10. Danielle World

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11. Casper

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12. John Henric

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13. Tabio USA

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14. Flaviar

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15. Hemel

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16. Causebox

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17. Robert Graham

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18. Freshly

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19. bistroMD

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20. Beach Body

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21. Fabletics

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22. Ellie

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23. Spark People

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24. Cremo Company

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25. Sunglass Warehouse

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26. Crown Wellness

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27. Gwynnie Bee

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28. Watch Gang

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29. Cellular Outfitter

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30. Ipsy

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Start building your ecommerce post-click landing page

To keep up with today’s distracted visitors, ecommerce post-click landing pages need to evolve. They need to be built with elements of persuasiveness that compel conversion.

They should be thought of as a virtual elevator pitch, including all the information that other, higher-level pages, might add to their argument. Otherwise, marketers risk continuing to waste traffic and ad spend.

Start upgrading your ecommerce post-click landing pages with the help of the preceding techniques and the most robust post-click optimization platform.

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