Post-click automation (PCA) is a new service that allows advertisers to personalize the ad campaign, end to end, and scale like never before.
While the benefits to the average marketer are great, they’re several times greater for an agency. The average marketer handles a single account. An agency, however, gets that in each client they manage.
Without PCA, 1:1 personalization is near impossible for every client’s customers. With it, however, it’s not only possible, but it’s far easier than you’d imagine. Learn how below. And if you want to learn more about how to offer PCA as a service, get the new ebook from Instapage and HubSpot: Closing the Gap Between Clicks and Conversions:
HubSpot agency ebook Post-Click Automation
8 Ways PCA can make running client campaigns easier
Scale personalization across accounts
As more and more consumers demand personalization, the pressure is on to ensure every marketing tactic is relevant to the consumer. No one is feeling this pressure more than agencies.
Where in-house teams have the benefit of working with a single audience to segment into refined groups, agencies do not. Instead, they’re challenged with meeting the needs of a wide variety of audiences. And they’re expected to achieve the same level of personalization.