5 Ways Chime is Disrupting Financial Services with Unique Landing Pages

Last updated on by Stephanie Mialki in Landing Page Examples, Marketing Personalization

With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know exactly how to present themselves online to win awareness and market share.

To help establish its online presence, Chime advertises its services with targeted PPC and display ads, all connected to personalized Chime landing pages that continue the ad narrative. Let’s look at a few examples.

How Chime uses targeted ads with post-click landing pages

Example 1: “No fee debit card” Google search

Someone at the top of the marketing funnel, researching their options for a debit card without additional fees might search Google for “no fees debit card” and see this ad at the top of the results:

There are many indicators the ad is segmented for a specific audience:

Clicking the main headline leads to this post-click landing page where the no-fee narrative continues:

Note: The “Get Started Today” extension in the ad above takes prospects immediately to the signup page/form.

Example 2: Branded search

A simple branded search for “Chime” shows this PPC ad with even more sitelink extensions to segment users into different audiences:

Clicking the main headline in this ad takes prospects to a page nearly identical to Example 1, aside from the very top of the page, which has a new variation of the copy (to message match the ad exactly) and visual:

Underneath that, the remainder of the page looks the same and delivers the same narrative from Example 1.

Example 3: “Get Paid Early” extension

Someone intrigued by the idea of getting paid earlier than usual would click the “Get Paid Early” extension from the ad in Example 2 and land on this post-click page:

Example 4: “Overdraft Fee-Free” extension

Clicking the “Overdraft Fee-Free” extension in the same ad directs prospects to this page to learn more about how Chime protects members from overdraft fees:

Example 5: Facebook retargeting ad

Following the previous interaction with Chime, and after visiting their homepage, the company retargets prospects with Facebook ads like this one:

Clicking the ad takes people to a post-click page identical to Example 1, aside from the copy at the very top of the page.

Compare these examples to the Chime homepage

While all of the examples above deliver a unique, personalized post-click landing page to a targeted audience, homepages are typically designed as browsing experiences, not focused on advertising conversion.

Look at the Chime homepage, for example:

These elements indicate the Chime homepage is designed to be a comprehensive browsing experience for all visitors, unlike the post-click landing pages above that both provide a 1:1 conversion ratio for segmented audiences.

Create every campaign with a seamless ad-to-post-click landing page

Segmenting and personalizing ads is necessary, as is personalizing the pages they direct traffic to.

Use inspiration from the examples above to create your own campaigns that tell the same story narrative across the pre- and post-click landing page. To see how Instapage can help you create these experiences at scale, request an Instapage Enterprise Demo today.

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