A consistent brand identity is crucial in landing page design
Landing pages are one of the most important components of your online marketing strategy. They’re the first thing visitors see when they click on a search ad, and the place where interest transforms into action. That’s why it’s so vital that landing pages are designed with consistency in mind—especially when it comes to brand identity.
But what does this have to do with landing pages? If you’re trying to get visitors from search ads or organic traffic to convert, then you need to make sure that their experience is consistent with the rest of your brand identity. The less confusing it is for people coming from other sources, the better off your conversion rates will be.
Maintaining a strong brand style across all of your landing pages requires consistent use of:
Colors
Fonts
Logos
In this blog, we’ll share strategies for maintaining a consistent brand identity, and introduce new Instapage features that make brand consistency a breeze.
Keep it consistent across all your pages
The impact of brand style goes beyond metrics. A consistent brand identity builds:
Trust
Credibility
Authority
Brand loyalty
Let’s examine how different brand elements can improve your page success.
Colors
A consistent color scheme and design across all of your channels helps users associate your brand with a particular look and feel. This can be especially helpful when running multiple landing pages or if the same page has different types of content (e.g., products vs services).
Consistent branding also helps guide users through the buying process by clearly communicating next steps. For example, using consistent colors on CTA buttons makes it easier for the customer to take action and ultimately convert.
Fonts
Consistent fonts can improve readability and increase conversion rates. Staying consistent also inspires trust, which is especially true if you are selling a product or service that requires a high level of trust from potential customers.
Fonts should be legible and easy to read—they should also be easy to navigate, so that users can easily find what they’re looking for on the page without having any trouble with the layout or design of the text itself.
Favicons
When a visitor reaches your landing page, they need to immediately know where they’ve landed. A favicon in your landing page’s tab is an immediate visual signifier that shows the visitor that they’re in the right place. An inconsistent favicon can raise a red flag to wary viewers and potentially cost you a conversion.