5 Ways Beachbody Uses Landing Pages to Increase Enrollment

Last updated on by Fahad Muhammad in Landing Page Examples, Marketing Personalization

The health and wellness industry continues to rise, according to the Global Wellness Institute, with the industry now worth $4.2 trillion. Which means businesses are competing to engage prospects and convert them for their offers.

Seeing every ad as a conversion opportunity and connecting it to a dedicated landing page is the most proven way to convert prospects and lower your ad spend. This involves conveying the same narrative in pre- and post-click landing page experiences.

Beachbody does this particularly well, as the company connects ads to relevant landing page experiences to persuade customers to sign up for their workout programs. Let’s review how the fitness company leverages Facebook and Google ads.

Free trial membership display ad

Beachbody uses this Facebook image ad to promote their free trial membership:

The headline states clicking the ad allows the prospect to claim a free trial membership. Next, the copy highlights that members can stream 1,300+ workouts, and the “Sign Up” CTA button tells prospects what to expect after clicking through the ad.

Clicking the ad takes prospects to this post-click page:

Beachbody uses dedicated experiences for different workout programs

Beachbody offers its customers multiple types of workout experiences based on intensity levels and the number of days it can take users to achieve results.

The landing pages mostly follow the same format and persuade customers to choose the program by telling them:

Country Heat program Facebook ad

This ad features a customer success story that encourages users to click through:

The ad directs them to the dedicated Country Heat post-click landing page experience:

Morning Meltdown program ad

This ad highlights that users only have to spend 20-30 minutes to lose weight and they can try all workouts for free:

Clicking this ad directs prospects to this post-click page that answers the following questions about the program.

PiYo program ad

Searching Google for “PiYo” a user may see this Beachbody ad. It describes what types of workouts are included in the program and promises the user 24/7 expert help and a money-back guarantee:

The paid search ad directs prospects to this post-click page which answers all the questions about the program, which can potentially persuade them to sign up:

Beachbody Google search ad

It’s common for businesses to connect their homepages to brand name search ads because a user searching for a brand name is looking for an overview of the business.

Homepages, however, are meant to be browsing experiences and aren’t primarily focused on conversions. Beachbody does something out of the box with their brand search ad:

Instead of sending users to their generic homepage, they send them to their 14-day free trial page (already analyzed at the start of the post):

Another interesting thing to note, the homepage link redirects to the same free trial page, which means Beachbody isn’t missing out on any conversion opportunities.

Don’t miss out on conversion opportunities

To ensure your ads convert, always connect every ad to a meaningful, personalized experience by creating a dedicated post-click page for every offer.

See how to provide personalized landing pages at scale by signing up for an Instapage Enterprise demo.

Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.