How AWeber Landing Pages Help Them Gain More Subscribers

Last updated on by in Landing Page Examples



With over 100,000 customers, AWeber has become the email marketing platform of choice for small business owners and entrepreneurs. This particular audience tends to choose AWeber because the platform understands how to simplify the email marketing process while helping their clients create visually attractive, entertaining emails.

Since opening its doors in 1998, AWeber has seen the email marketing industry grow tremendously while facing increasing competition. To help establish brand awareness, drive leads, and nurture them to sale; AWeber continuallyies on landing pages to grow their email list. That’s because landing pages are the best marketing asset to create a great first impression.

Many content marketers have had success using email landing pages, and fortunately for Instapage customers, we already integrate with AWeber. That means all of those beautiful emails you send to your list can be synced seamlessly to Instapage.

But before we analyze each AWeber landing page example below, let’s begin with a quick reminder.

What is a landing page?

A landing page is a standalone page separate from your main website created with a single objective in mind: to get visitors to take action. That action can include redeeming ebooks, white papers, webinars, demos, free trials, etc.

Now let’s evaluate several ways that AWeber landing pages persuade visitors to take action, including some items that could be A/B tested down the road.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To offer free 7-day courses

AWeber offers several 7-day courses promoted via landing pages. Let’s see how well the company does at persuading visitors to redeem the free courses:

Your First 500 Subscribers

Why the page was built:

To get visitors to learn how to reach their first 500 email subscribers.

What the page does well:

What the page could change and A/B test:

What to Write in Your Emails

Why the page was built:

To generate leads from people who want to write better emails.

What the page does well:

What the page could change and A/B test:

2. To offer guide downloads

AWeber offers several guides available for download on a variety of topics. Let’s take a look at a few examples:

6 Tips To Optimize Your Pop Up Forms and Grow Subscribers

Why the page was built:

To get visitors to download a guide on properly utilizing pop up forms.

What the page does well:

What the page could change and A/B test:

Growing Your Business With Email Marketing

Why the page was built:

To generate guide downloads on growing your business with email marketing.

What the page does well:

What the page could change and A/B test:

3. To generate webinar registrations

Why the page was built:

To register visitors for a live workshop on growing an email list.

What the page does well:

What the page could change and A/B test:

4. To offer a free 30-day trial

Why the page was built:

This click-through page was created to get visitors to sign up for a free 30-day trial of AWeber’s email marketing software.

What the page does well:

What the page could change and A/B test:

Which AWeber landing page inspired you the most?

As a leader in the email marketing industry, AWeber understands that landing pages are critical to their marketing campaigns success. Some pages are more optimized than others, but each one attempts to establish a great impression for the company.

To create a great first impression for all of your offers, get started with Instapage today. Our designer-friendly software offers the only landing page collaboration solution with 100% customization and the best analytics in the industry.

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