Acquisition unlocks new market opportunities and expands existing portfolio of business productivity products to include industry-leading marketing automation solution
Boston, Oct. 11, 2023 — airSlate, a leading provider of business productivity and automation solutions, today announced its acquisition of Instapage, an innovative company which offers scalable solutions that empower marketers to create personalized landing pages. This strategic move broadens airSlate’s existing product portfolio by introducing a cutting-edge solution that enhances the digital advertising outcomes of businesses by automating the creation of conversion-optimized landing pages. airSlate is currently valued at over $1 billion, and the company’s suite of products serves over 100 million users around the world.
As the modern consumer increasingly relies on the Internet for product research and purchase decisions, the significance of well-optimized landing pages to convert potential prospects into customers has grown exponentially. Instapage, with its proven track record, has assisted numerous businesses, including industry giants like Verizon and other forward-thinking companies like Lattice, in improving their digital advertising performance by offering personalized landing pages designed for high conversion rates.
Borya Shakhnovich, CEO and co-founder of airSlate, emphasized the company’s commitment to enabling businesses to work efficiently, scale effectively, and unlock their full potential. He stated, “Our suite of solutions is purposefully crafted to empower businesses with enhanced productivity. We are thrilled to incorporate Instapage’s capabilities to further bolster our support for our customers’ business automation requirements.”
airSlate boasts a successful history of acquiring companies and elevating their market reach and revenue. Recent acquisitions, such as SignNow, a prominent e-signature company, US Legal Forms, housing one of the largest collections of online legal forms, and DocHub, a versatile PDF annotator and e-signature tool, have all experienced remarkable growth and substantial revenue increases under airSlate’s ownership.
“Instapage’s alignment with airSlate’s mission, centered on intuitive and cost-effective automation of critical business and marketing operations, will bring tremendous value to businesses across industries,” said Saranya Babu, General Manager of Instapage. “As more and more businesses optimize their marketing technology stacks to streamline and automate their workflows, the combination of Instapage’s product expertise and airSlate’s robust ecosystem will accelerate and expand the support for customers seeking to simplify key business processes through automation.”
Following the acquisition, Instapage will continue to operate as a business unit under the airSlate umbrella. Financing for the acquisition was provided by Silicon Valley Bank (SVB), a division of First Citizens Bank. Terms of the transaction were not disclosed.
airSlate is a global SaaS technology company that serves over a hundred million users worldwide with its business productivity and automation solutions. The company’s PDF editing, eSignature workflow, and business process automation solutions empower users to digitally transform their businesses to run faster and easier. airSlate, pdfFiller, signNow, USLegal and DocHub make up the company’s portfolio of award-winning products. airSlate is backed by leading venture capitalists and corporate investors including General Catalyst, Morgan Stanley Expansion Capital, HighSage Ventures, UiPath Ventures and GSquared.