Always Get What You Want: The Advertising Personalization Classification System (Infographic)

Last updated on by Instapage in Advertising

A large percentage of everything we buy are wants, not needs.

In my closet right now is a velvet jacket that I bought to wear to a Christmas party. I’ve worn it once and, unless I’m invited to another event that asks attendees to wear velvet jackets in the near future, that jacket will remain on its hanger until the day comes that I decide to get rid of it.

Obviously, I didn’t need that velvet jacket. I wanted it. (You just can’t show up to a Velvet Party in denim, right?) Just as, I’m sure you have items in your closet that you purchased out of desire, not out of genuine need.

Which lead me to the question: How did I end up with all this stuff?

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