AdStage Webinar Recap: Increase Your Revenue with Strategic Paid Advertising (Infographic)

Last updated on by Ginny Tonkin in Advertising, Instapage Updates

Chief marketing officer roles and responsibilities are quickly evolving. Five to ten years ago, marketers were seen as cost setters — not revenue or growth-focused. Now, they’re just as responsible for revenue as the sales team.

In fact, the top priority for a CMO today is accelerating revenue growth across the organization:

AdStage webinar marketer’s top priority

In addition, Accenture asked a group of CEO, “Who within your organization is most responsible for driving disruptive growth?” The results showed that the majority of responsibility is in the hands of the CMO:

online advertising webinar growth responsibility

To meet this challenge, marketing teams have to align advertising data with sales goals.

According to HubSpot, 79% of leads never convert to sales partly due to a lack of nurturing. When there is nurturing through sales-marketing alignment, though, revenue can increase by 208%.

In our recent webinar with AdStage, we discuss how to drive more revenue with strategic paid advertising — by better aligning advertising data with sales goals.

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