Optimization Categories

Find Your Feature

Instapage provides the features you need to turn clicks into more conversions.

New Features

Instapage Builder

The Industry’s Best Landing Page Builder

The Industry’s Best Landing Page Builder

Employ our fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts and 33 million images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.

Customizable Templates

Customizable Templates

No matter what kind of campaign you’re creating, our 200+ fully customizable and optimized templates are designed to increase your conversions.

Mobile-Responsive Pages

Mobile-Responsive Pages

Mobile responsive landing pages ensure that your visitors have the best experience on your landing page on any device. When users have the ability to view your landing page where they want, when they want, your conversion potential increases.

Widgets

Widgets

Add layers of functionality to your landing pages, effortlessly. Insert CTA buttons, video, countdown timers, even custom code, with just a couple clicks. Instapage enables your marketing team to push utility and creativity to the limit.

Custom Code Editing

Custom Code Editing

Instapage’s design-friendly builder makes landing page creation easy — no coding necessary. However, professional marketers sometimes require highly specialized customizations that need JavaScript, HTML/CSS, or that rely on third party scripts. Our builder allows you to add whatever your landing page needs, no problem. Use this feature to drop in tags as needed for remarketing and conversion tracking.

Image Manager

Image Manager

Add and edit your own photos in the Instapage landing page design tool to further personalize your promotion or offer. We’ve updated image editing features to include:

  • Easy folder organization allows you to arrange and locate images within vast image collections
  • Scroll through hundreds of photos in seconds
  • Click images to upload

Page Version History

Page Version History

Restore earlier versions of a landing page for peace of mind when creating, designing, or editing.

Template Upload / Download

Template Upload / Download

Quickly and easily upload templates from ThemeForest (or create your own from scratch). Download to share your landing page designs with the world.

Thank You & Confirmation Pages

Thank You & Confirmation Pages

Let your newest subscribers know you appreciate their interest after they have submitted their information in your opt-in form with an on-brand thank you page.

Design

Alignment, Grouping, & Distribution

Alignment, Grouping, & Distribution

Like your favorite design tool, Instapage allows you to easily group elements, align elements or groups of elements, and distribute them as needed, for pixel-perfect landing pages.

Edge Measurement

Edge Measurement

Precisely align an element or group of elements to other page components or page boundaries to maintain consistent padding, balance, and symmetry.

Bigstock Image Library

Bigstock Image Library

Access over 33 million images from Bigstock's Image Library.

Custom Fonts (Google & Typekit)

Custom Fonts (Google & Typekit)

Custom fonts enable you to showcase your brand’s identity. Instapage is the only platform that provides access to 5,000+ premium Google & Typekit Webfonts — nearly 100 times more font choices than every other landing page software on the market.

Axis Lock

Axis Lock

Lock an element or group of elements so that they only move within the horizontal or vertical axis for exact alignment.

Parallax Scrolling

Parallax Scrolling

Parallax scrolling is just one of the advanced modern design features that come as ‘standard equipment’ in the Instapage design environment.

Keyboard Shortcuts (a.k.a. “Hotkeys”)

Keyboard Shortcuts (a.k.a. “Hotkeys”)

Perform common or repeated actions using a familiar combination of keys for quick access to a particular functions within the Instapage builder.

Lead Capture

Form Builder

Form Builder

Add customizable forms with multiple fields, drop-down lists or radio buttons in a just few clicks.

Multi-Step Forms

Multi-Step Forms

Easily collect additional information from your prospect by turning complex forms into multiple steps. Reduce friction points and get users to engage with your brand.

Lead Notifications

Lead Notifications

Receive an email and dashboard notification when you generate new leads.

Lead Routing

Lead Routing

Connect forms to as many integrations as you’d like to route leads to multiple tools.

Lead Backups

Lead Backups

Automatically backup your leads for download or import into other tools.

Customizable Confirmation Messages

Customizable Confirmation Messages

Customize the confirmation message that appears when visitors complete your form.

Digital Asset Delivery

Digital Asset Delivery

Save yourself a step by setting up an automatic digital asset delivery system. With a few clicks you can ensure that when your lead opts-in for the offer, it’s made available to them for immediate download.

Two-Step Opt-In

Two-Step Opt-In

Unclutter your landing page and focus your visitor’s attention with a pop up two-step opt-in form that appears when triggered.

Exit Intent Popups & Lead Capture Forms

Exit Intent Popups & Lead Capture Forms

Create customizable pop-ups based on specific triggers with OptinMonster, the leading provider of exit intent popup software, to maximize conversion rates on your landing pages. OptinMonster account and additional cost per month is required. Learn more here.

Optimization

Unlimited A/B Split Testing

Unlimited A/B Split Testing

The built-in Instapage A/B Testing tool helps you assess the performance of your landing pages and picks the one that works best for your online marketing campaign. Track visitor behavior, increase your conversion rates, and easily enhance the overall performance of your campaign.

Heatmaps

Heatmaps

Heatmaps provide detailed insights how your visitors interact with your landing pages. This better informs you on what page elements to A/B test.

Drop-In Pixel Tracking

Drop-In Pixel Tracking

Instapage lets you track external conversions by embedding our tracking script on your target conversion page. This is great when you’re using an Instapage landing page to drive online purchases, or anytime your real conversion action does not happen on the Instapage landing page itself.

Dynamic Text Replacement

Dynamic Text Replacement

Quickly improve PPC performance by matching copy to your visitor’s search.

Tag Manager

Tag Manager

Easily manage and edit marketing tags, or tracking pixels, to quickly update AdWords, Google Analytics, and 3rd party tags — all without a developer.

Page Grouping for Campaign Management

Page Grouping for Campaign Management

We’ve simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features, and demographics.

Real Time Reports

Real Time Reports

Get real-time data, over any time period, across all your devices, anytime.

Integrations & Publishing

Integrations Overview

Integrations Overview

Instapage enables you to create landing pages within minutes. The next phase in the process is to utilize the additional services that are required to properly promote and get the most out of your landing pages.

We make it easy to integrate with today’s most-used, third-party CRMs, email marketing, advertising and optimization solutions. Plus, Instapage allows you to publish landing pages as a natural extension of your existing WordPress site.

See all the integrations here.

Publishing to Unlimited Domains

Publishing to Unlimited Domains

Unlike other landing page platforms, Instapage allows you to publish pages to as many unique domains as you or your client’s need.

Publishing to WordPress, Drupal, or Custom Domains

Publishing to WordPress, Drupal, or Custom Domains

Publish to any domain, whether it's running on WordPress, Drupal, or is a custom domain.

Team & Agency Management

Collaboration Solution

Collaboration Solution

This is the industry’s first, and only, fully integrated Collaboration Solution. Collaborate directly with teammates and clients in real time to streamline the design review process. Get your pages created, reviewed, published, and converting faster.

Private and Secure Subaccounts

Private and Secure Subaccounts

Subaccounts can be used for separate teams within a marketing department or for agency clients. Keep pages and account details separate for ultimate control.

Advanced Subaccount Permissions and Privacy

Advanced Subaccount Permissions and Privacy

Organize team workspaces, better manage team interactions, and maintain client privacy by inviting team members to specific subaccounts. You can quickly grant access to publishing domains to specific subaccounts, manage custom integrations and, securely publish to an external CMS via a token system.

Read-Only Team Members

Read-Only Team Members

Sharing your work with a team or clients no longer means passing your login information. With Instapage, you can easily provide read-only access to the right team members or stakeholders, for the right landing pages.

Multi-User Capability

Multi-User Capability

Multi-user capability makes for effortless collaboration, no matter where your team members or clients are located. Maximize conversions by inviting your copywriters, contractors, in-house designers, stakeholders, and more to work together in real time.

Audit Log

Audit Log

Troubleshoot issues and manage account security by tracking account history.

Security & Support

24/7 Customer Support

24/7 Customer Support

The expert support team at Instapage can answer your questions. Submit a ticket or reach out on live chat.

Chat & Email Support

Chat & Email Support

Instapage’s #1 Ranked Customer Success Team is on duty 24/7, which means all help tickets get a response in record time. Having trouble setting up a domain or adding HTML code? Send us a message and your problem will get solved quickly with ease. Don’t have time to wait for an email? Log into your Instapage account and visit your dashboard. You will find the live chat widget on the bottom-right side of the screen.

SSL Certificates

SSL Certificates

Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised.

Fast Page Loading

Fast Page Loading

Worldwide CDN, dual cloud infrastructure on both Amazon and Google, and advanced image optimization algorithms ensure quick page load speeds.

Server Up Time

Server Up Time

Dual Amazon + Google cloud server redundancy equals a near perfect uptime (99.9999) and means your campaigns are capable of converting 24/7.

Global Data Centers

Global Data Centers

Instapage has servers across North America, Europe, and Asia to ensure and deliver the fastest possible page loads no matter where you are.

Enterprise

Customized Plans

Customized Plans

Need more landing pages, team members, subaccounts, or visitors per month? Or have any other custom needs? Leverage the customized functionality and advanced features and security available on our Enterprise plan.

Dedicated Customer Success Manager

Dedicated Customer Success Manager

Rely on a dedicated Customer Success Manager who will be an extension of your team.

Advertising Attribution Solution

Advertising Attribution Solution

Directly integrate with Google AdWords and Analytics for easier attribution and make real-time cost-per-visitor and cost-per-lead metrics visible right in the Instapage platform. Then, pass lead metadata down to your CRM or marketing automation system.

Migration Services

Migration Services

We'll provide customized, one-on-one onboarding, implementation, and landing page migration services to ensure you get faster time to value.

Advanced Google AdWords & Analytics Integrations

Advanced Google AdWords & Analytics Integrations

Easily track landing page and variation performance by directly connecting your subaccounts or individual landing pages to your Google AdWords and Analytics accounts.

Expert Design Reviews

Expert Design Reviews

Our conversion optimization articles and customer support team can educate you on landing page best practices and A/B testing tips. Even with advanced support, sometimes that still may not be enough to build a perfectly optimized page that will convert. Premium Instapage users can take advantage of a template design review. Each review is a comprehensive look at over 30 design and conversion techniques with suggestions for improvement from one of our Conversion Experts.

Professional Services

Professional Services

Leverage our team for any custom needs such as landing page creation, custom functionality, design services, managed optimization services, and more.

Phone Support

Phone Support

Phone support is available for customers who sign up for our Enterprise Plan. Get any question answered or any issue resolved, instantly.